THE DESIGN IMPACT PROGRAM
There’s a design epidemic inside billion-dollar companies. Silos spread it. Untrained decision-makers fuel it. And the symptoms are everywhere: poor user experiences, fractured branding, and “design crimes” that force PR teams to scramble and marketing budgets to bleed.
I step in to not just treat the symptoms—I go after the cause. I diagnose the workflows, examine the creative operations, and train non-designers to make smarter, design-literate decisions. What I offer is what doctors once thought impossible: a reverse lobotomy. Restoring what’s been cut off—the creative brain of the business—so it can think clearly, cohesively, and strategically again.