Bad Gift Hall of Fame

CNN Underscored

TASK: Promote CNN’s new e-commerce guide venture, “Underscored” This concept centers on the notion that buying gifts that people really like can be hard but Underscored makes it easy as they find gifts and curate collections for most every type of person on your shopping list. We take the user inside hall of fame objects and display such gems as the stuffed Abe Lincoln doll.

THE DETAILS: Budget and production lead time were tight + a global pandemic was underway

Credits: Writer, Tom Coleman, “Special” Effects" & Creative Director :Yonathan Gebreyes