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State Farm Insurance

Responding to user feedback, State Farm Insurance recognized the necessity of enhancing the Dashboard design & user experience for 60 Million paying customers across the U.S. This realization led to months of dedicated effort by my design team, resulting in significant improvements. We utilized and contributed to the 1x Design library system. These enhancements not only elevated customer satisfaction but also contributed to an increase in profits. It's important to note that most of the work is protected under a Non-Disclosure Agreement (NDA).

COMING SOON

Paper Africa

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CATEGORY: NEWS || Responsibilities : design, project management, Marketing CD

CURRENTLY LIVE: https://www.paper-africa.com/

Delving into the complexities of African journalism reveals a challenging landscape. The most prominent news outlets are often beholden to powerful entities, encompassing both influential private individuals and government bodies. Consequently, those who defy these prevailing power structures face unjust persecution. This reality highlights a glaring absence of essential elements such as truth, transparency, and tenacity in the African digital news sector.

In response to this dilemma, a dedicated ensemble of journalists and enthusiastic news aficionados united to establish an independent news platform. This initiative, from its inception, consciously detached itself from the influence of major power entities, instead choosing to emphasize grassroots journalism. This approach brought stories directly from the source, fostering a more authentic and unfiltered narrative.

Operating across four countries, the platform leveraged my expertise in various domains. I applied my knowledge in design, budgeting, project management, and marketing to effectively spearhead this venture. This collaboration not only aimed to reshape the news landscape in Africa but also sought to imbue it with the values of integrity and independence that were sorely missing. The goal was clear: to create a news outlet that truly represented the voices of the people, untainted by external influences and dedicated to the pursuit of unvarnished truth.

CNN Business

CNN wanted to announce its new approach to Business reporting . We helped them make some memorable noise.

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Exxon Mobil

Internal Ipad App design for Exxon Mobil. The App is a consolidation of various tools that industrial engineers use to calculate fluid dynamics at various client facilities.

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Patagonia Concept

How many rivers have you seen with hard right angles and straight lines? Can enchantment, beauty and surprise be integrated into utilitarian products? These were the question that helped shape up our thinking when re-imaging the identity of an iconic brand.